A Look at Tourism
Week of December 9, 2002

University of Alaska student Annabelle Alvite has been working with Northwest Arctic Borough residents on a regional tourism study as part of her graduate work. Fortunately for us, her efforts have resulted in fresh thinking about an issue that is clearly of economic importance to our people.

Her project began over eight months ago when she took part in the 2002 Arctic Small Business Gathering in Kotzebue and led a discussion on tourism. More recently, she organized a November 14 meeting at our Assembly chambers with representatives of organizations including the National Park Service, Chukchi Campus, both the Kotzebue city government and the IRA, Maniilaq Association, NANA Development Corporation, the Borough and others.

The group reviewed the history of tourism in the area, including the dramatic drop in visitor traffic in recent years. She pointed out that the reduction in local tourism is out of step with a broad trend of increasing tourism to Alaska.

The consensus of the group was that a comprehensive plan for tourism is needed in order to insure that both the concerns of local people are addressed and that our own people benefit from the industry. I have directed my staff to begin formulating a plan that will accomplish those objectives.

There are two basic types of tourist visits that need to be addressed. First there are those who basically come to look for a day or two. They want to see the area, learn about the traditional culture and simply see what life above the Arctic Circle is like. The second group is more activity oriented. These visitors want to paddle down one of our rivers, camp, fish, see the villages, and get an overall hands-on experience. They may stay in the region for a week or more. I

t is that second group that we will need to plan for most carefully. As a group, we will need to identify areas that the adventurers can travel with minimal impact on our residents who are involved in traditional activities during the summer and fall months. We will also have to identify those who would like to provide guiding service, kayak/canoe/boat rentals and lodging, and how we can help them prepare to provide those services effectively.

I support tourism for a variety of reasons. Most importantly though, I believe that when we try to make our city and region more attractive to tourists, we make it more beautiful for ourselves in the process. Well maintained homes, groomed properties, litter free streets, and a focus on traditional culture can be healthy for both our spirits and our bank accounts.

Have a wonderful holiday season.